Setting Up Experiments

Once you’ve designed your experiment, it’s time to set it up on the Myna Dashboard.

You should have:

  • a thing to test, such as an image, a section of text, or a URL
  • a goal, such as a conversion, click event, or page view
  • two or more variants of the item you wish to test

If you don’t have these, read How to Design an Experiment. Otherwise, let’s get started!

A motivating example

For this and the following pages, we’ll be using the running example of a fictional blog (Monique Myna’s Typewriter Travels) to demonstrate the various features and processes involved in setting up A/B tests on Myna.

Monique Myna's Typewriter Travels

We will run an experiment that tests the effect of different hero images on the clickthrough rate of the Join our mailing list button.

Creating an experiment

Scroll to the bottom of the dashboard and enter a name for your experiment in the ‘Add a new experiment’ box. Make it friendly and descriptive so you can identify the experiment in the future.

Adding a new experiment

Click ‘Create this experiment’. Myna adds the experiment to your list and automatically generates code snippets for use later on when we integrate the experiment with your site.

A new experiment on the dashboard

Adding variants

Now, add your variants. Give each one a short but identifiable name. Make the names relevant to your variants so you’re able to identify them later on.

Note that it is sometimes convenient to use HTML element IDs, CSS classes, or even short snippets of text (e.g. wordings for buttons, links, or product information) as your variant names. This will simplify integration later on.

Adding a new variant to the experiment

In our example, the variant names (hero1, hero2, and hero3) are associated with three hero images that we want to try on our page.Here are the three images under test:

Alternative Hero Images

Once the variants are in place, the Myna side of the set-up is complete and it’s time to integrate the experiment on your site!