Myna learns your best designs in real-time
- Get more conversions the moment you start testing.
- Iterate faster on fewer page views.
- Your best designs are discovered automatically.
- Take creative risks knowing less successful designs will get filtered out.
Simply start your tests and walk away. Everything else is taken care of automatically.
Real-time optimization, because you don't have time to wait
Myna is powered by a real-time success/reward cycle. When a user interacts with a test, Myna suggests which variant to display. You send a reward back when they convert, and Myna starts to learn what works for your users.
Over time, Myna dynamically adjusts its suggestions to maximise conversions while maintaining the statistical validity of your test.
The importance of fast feedback loops (1 of 3)
Traditional A/B testing requires a notoriously long period of data collection. Your conversion rate stays the same until you manually stop the test and choose a winning variant. See how Myna compares »
The importance of fast feedback loops (2 of 3)
Myna automatically optimizes your test the moment it starts, improving your conversion rate from the very beginning. Our advanced algorithms often identify the winning variant much faster than standard A/B. Iterate faster with Myna »
The importance of fast feedback loops (3 of 3)
The story goes doesn't end with your first test. You can keep benefitting from faster testing, iteration after iteration after iteration. Go back to the start »
We won't keep your users waiting
We all know how important response time is to user experience. Myna won't slow down your site: our servers have an average response time of around 2ms, and we've already survived at least one Twittering*.
* Twittering (noun): The state of having a customer featured on Twitter who quintuples your traffic overnight.
Up and running in minutes
Myna works with the tools you already know: HTML and CSS.
With Myna for HTML you can be up and running in minutes, retaining precise control over the look and feel of your site.
<h2>Our product...</h2> <p class="myna" data-show="v1">...has the best value for money.</p> <p class="myna" data-show="v2">...has the most features.</p> <p class="myna" data-show="v3">...has the best design.</p> <a href="checkout.html" class="myna" data-goal="click">Buy now</a>
More than just HTML
Myna's simple REST API allows you to test across channels. Add tests to your emails, ads, mobile and social presence. You can even start and stop tests right from your app.
We have client libraries for many popular programming languages: Ruby, Python, PHP, and a host of others. If we aren't supporting your favorite language yet then don't worry: we have complete and thorough documentation.
Myna is based on so-called bandit algorithms, which have been studied by statisticians since the 1930s. However, it's only in the last decade that research has really taken off, and Myna incorporates some of the latest technical advances along with our own secret sauce.
The strong mathematical basis of our algorithms ensure you won't sacrifice statistical validity by using Myna over traditional A/B testing. At the same time you don't have to know any math, stats or programming to benefit from Myna.
What our customers are saying...
Myna has allowed our business to analyze and optimize our website user experience, resulting in a direct impact on the bottom line. Unlike other options we evaluated, their user friendly dashboard has allowed multiple departments to comprehend the data quickly, resulting in communication efficiency. We are so pleased with the product and level of customer support provided - Myna has been well worth the spend. A staple tool for any online business - you will kick yourself for not adopting it sooner.
— Lauren Tesar, Brand Director, Lifebooker
We tried several A/B testing systems before and kept giving up -- not only due to the technical pain of setting things up, but the time it took to get results. Our particular application doesn't get a lot of traffic, and the cycle time to detect the winner among two options with traditional A/B testing was measured in months. With Myna, the technical integration took only an hour or so and we are able to test several options simultaneously. The simple dashboard highlights likely winners in a fraction of the time and we are able to improve our marketing ROI much more quickly. Thanks, Myna!
— Alan Pinstein, Founder, TourBuzz
Just wanted to let you guys know I really like your product. Read about this method in Hacker Newsletter a couple of weeks, so I thought I would try to implement it on some of our projects. It's currently in action at Studemia. Love getting the immediate feedback.
Thanks for a great product. Keep up the good work!
— Vilhelm Josander, Project Manager, IVEO
We recently had a big wave of press that caused our traffic to spike up significantly. We were super impressed with Myna's performance. In this case, our visitor demographics had a different profile from our regular visitors. Myna dynamically picked up on the change and quickly found that our 3rd-best-performing landing page copy performed way better with the the new traffic, and began serving that much more — meaningfully increasing our conversions in real time. Super cool!
— Todd Silverstein, Co-founder, Vizify